Described as an ‘unforgettable multimedia experience’ the immersive Beyond Van Gogh exhibition is set to wow visitors in Liverpool from this week. Tony McDonough reports
A multimedia treat for art lovers opens in Liverpool this week.
Beyond Van Gogh: The Immersive Experience will welcome the public at Exhibition Centre Liverpool on Thursday, June 27. This ticket-only show is having its UK premiere in Liverpool and will run until Wednesday, July 24.
This will bring the renowned work of the Dutch master to life in “spectacular and colourful style”. Vincent Van Gough, a post-impressionist painter, is one of the most famous and influential figures in the history of art.
He died in 1890 aged just 37 but he left behind an incredible legacy. During his relatively short life he created more than 2,000 artworks, including 860 oil paintings.
First through the doors on June 27 will be a special party of visitors from Liverpool charity KIND which next year celebrates half a century of supporting disadvantaged children and families across Merseyside.
They will have the chance to enjoy the experience in a private visit before the opening session of the day.
Produced by Annerin Productions and Paquin Entertainment Group, Beyond Van Gogh: The Immersive Experience covers an epic 40,000 sq ft and is packed with colour and detail.
It blends more than 300 of Van Gogh’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.
It has already been seen by more than 5m people across the US, Canada and South America, and now it is coming to the UK for a strictly limited run of dates in major venues.
Following the UK premiere launch in Liverpool it will open at Glasgow’s Scottish Event Campus on July 11 and at the Birmingham NEC on August 1.
Visitors are invited to wander through iconic works as they come alive around you, including The Starry Night, Sunflowers and Terrace of a Café at Night, and be enveloped by a selection of his revealing self-portraits which might just blink back at you.
They are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience.
Anna Parry, UK business development at Annerin Productions, said: “Opening week is finally here.
“Last minute preparations are taking place inside Exhibition Centre Liverpool, where we’ve had fantastic support from the whole team, and we’re ready to greet our first UK visitors for what I can guarantee is going to be a magical and memorable experience.
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“When we chose Liverpool to stage the UK premiere of Beyond Van Gogh: The Immersive Experience we knew the people of this amazing city would take it to their hearts, and that is what has happened.
“There’s been a huge demand for tickets, and some of this opening weekend’s sessions are already sold out.”
Click here for more information and to book tickets.