Perfect storm of US tariffs, China Market challenges, a wind-down of legacy models and a devastating cyber attack sends revenues tumbling 21% to £22.9bn at Jaguar Land Rover. Tony McDonough reports
Jaguar Land Rover (JLR) has emerged from one of its most “challenging” years in recent history with revenues and profits both significantly down on the previous year.
In the 12 months to March 31, 2026, JLR, which employs around 3,500 people at its plant in Halewood in Merseyside, endured a perfect storm of US tariffs, China Market challenges, a wind-down of legacy models and a devastating cyber.
LBN reported in April that the automotive giant had finally put the cyber attack, which happened late in 2025, behind it with improved sales. But the turbulent year has had a severe impact on its financial performance.
In the final quarter of its fiscal year, the three months to March 31, JLR saw revenues fall 11.1% year-on-year to £6.9bn. Final full-year revenue figure came in 21% down at £22.9bn.
Pre-tax profits for the final quarter fell to £458m from £875m for the same three months last year. Pre-tax profits for the full year plummeted from £2.5bn to just £14m.
Looking ahead, JLR says it remains “resilient and well placed to address the geopolitical, inflationary and regulatory challenges the industry faces”. Investment spend is planned to remain at £18bn over the five‑year period from 2024.
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Chief executive PB Balaji said: “JLR faced a challenging year with revenue and profit impacted by multiple headwinds, including a pause in production following the cyber incident.
“We recovered well in the fourth quarter as production returned to normal levels, demonstrating the commitment of our people, suppliers and retail partners.
“As we look ahead, we are focused on driving growth through our well differentiated House of Brands and reducing our break‑even volumes whilst we launch a slew of exciting products.”