In a new record-breaking agreement, sportswear brand Castore will supply Everton FC first team kits, training and travel wear in a deal believed to be worth more than £20m a year. Tony McDonough reports
Everton FC has signed a new record-breaking multi-year agreement with kit supplier Castore that could be worth as much as £24m a year.
Castore, which has its roots in Merseyside but is now based in Manchester, will supply first teams kits for both the men’s and women’s teams at Everton as well as training and travel wear.
Hummel has been Everton’s kit supplier since 2020 and that agreement was believed to be worth around £8m a year. LBN understands this new deal is worth three times that figure.
This new agreement will start this coming Premier League season, the final season when Everton will play at its current home at Goodison Park. They will kick off the following season at the new 52,888-capacity arena on Liverpool waterfront.
Richard Kenyon, chief commercial and communications officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium.
“The agreement – another record deal for the club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.”
Castore was founded by sporty Wirral-born brothers Tom and Philip Beahon when they were aged 25 and 22 respectively. Tom has been on Tranmere Rovers’ books as a youth player while Phil had played semi-professional cricket in Cheshire and Lancashire.
Both started careers in finance down in London but eventually launched Castore in 2016. They have since secured deals with German football club Bayer Leverkusen, three-time and reigning F1 world champion Max Verstappen and UK tennis legend Andy Murray.
Castore supplied kits for Aston Villa although there were complaints from both men’s and women’s teams that the shirts became too clingy when wet.
In its most recent accounts Castore reported revenues of £50m and pre-tax profits of £8m. In November 2023 it secured a fresh cash injection of £145m and targeted triple-digit growth.
Castore’s Everton range will see adult supporters have the option of purchasing a ‘Pro’ playing kit or ‘Replica’ kit, in line with their offerings to other top clubs.
The ‘Pro Kit’, which will be available in men’s and women’s sizes, will introduce laser-cut detailing to enhance breathability and comfort on the pitch, alongside high-tech features that support performance on the field.
READ MORE: Surge in demand for Everton hospitality memberships
READ MORE: Royal Albert Dock announces trio of lettings
Castore founding partner Tom Beahon said: “Everton are pioneers of the beautiful game and the club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’.
“Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”
Everton’s 2024/25 home kit will be revealed and made available online and in store in July. Away and third kits will follow later in the summer.