Founder and managing director Dean Currall started the firm from his bedroom in Liverpool less than five years ago and it now employs 14 people at it city centre base. Tony McDonough reports
Liverpool marketing agency Verb has secured, or is in negotiations on, new contracts worth almost £500,000 in sectors including manufacturing and professional services.
Founder and managing director Dean Currall started the firm from his bedroom in Liverpool less than five years ago and it now employs 14 people at it city centre base and has generated tens of millions of pounds in extra sales for its clients.
In the last few weeks Verb has won marketing and web development deals with martial arts clothing and equipment supplier Kicksport; British Military Martial Arts; online swimming club management firm Swim Club Manager; specialist consultancy Techlift and hydraulics manufacturer Yuken.
Dean and his team are also in advanced talks with a household name manufacturer, a major global distributor and a high-profile and long-established professional services firm.
The new deals establish Verb as one of the fastest-growing marketing firms in the North West.
New generation
According to Dean, Verb is at the forefront of a new generation of digital marketeers who will offer clients shorter deals based on results rather than tying them into long retainers with fewer definitive outcomes.
“Too many agencies are talking shops and will focus on the vanity side of digital marketing such as website hits,” he explained.
“What we understand is that all businesses, whether they are a firm of solicitors or a major manufacturer, want to make money. It is not about how many hits your website gets, it is about the sales – conversion is the whole ball game.
Conversion rate
“I can demonstrate that with the millions of pounds that I have helped clients generate in sales over the few years I have been trading. Sometimes that means having difficult conversations with them.
“We will tell them what we think they need to do to grow their sales and increase their conversion rate and that is sometimes different to what they initially tell us they want.”
Verb already has dozens of clients on its books, focusing on 30-day rolling contracts. And Dean is keen to spread the word about his methods to other businesses, hosting regular free seminars in Liverpool city centre.
His next event – Leveraging Other Peoples’ Equity – will cover how you can use other peoples networks and contacts too win new business and takes place at Avenue HQ at Mann Island on Thursday, September 20, from 3.30pm to 5.30pm.