Today marks the launch of Agent Academy CIC – a brand new scheme from leading Liverpool creatives Agent Marketing.
Agent Academy CIC is a 10 week active learning programme aimed at 16-25 year olds who have no or little commercial experience in marketing. The scheme aims to address the skills the gap that young people are facing as they make the jump from eduction to working life.
The programme will mix theory-based education with hands on commercial marketing practice to expose students to a whole host of experts from different sectors, industries and commercial backgrounds.
Managing director of Agent Marketing, Paul Corcoran said:
“Many young people go to university to study marketing and PR and are coming out with few of the commercial skills needed to hit the ground running in the workplace. There are also lots of young people who can’t afford the expensive costs of university and can’t see a way to get into marketing.
“We wanted to start a CIC to bring these people together, put them in front of industry leaders and directors to transform their chances of employment or even starting up their own business. If we want to keep young people in the city, we need to give them the right level of training.”
He added:
“Agent is very much a value-led business – we always make sure we are doing more than our fair share to benefit the communities we work with and within. Agent Academy CIC has grown out of a need to give young people who can’t afford to go to University, or those who have been to University and need commercial skills, an unrivalled opportunity to get into the communications industry. This is not an internship, nor is it work experience or a placement – this is a programme designed by marketers for the next generation of marketers and we can’t wait to see the results.”
Tom Ledson also told YB News:
“Passing on knowledge to young people is something that everyone here at Agent Marketing is incredibly passionate about. We want to open our doors to people who have a real appetite for learning and help them get the commercial experience that they need. Education is absolutely paramount and Agent Academy signifies what we are all about at Agent Marketing.”
For more information on the programme or to apply go to www.agentacademy.org.uk