Liverpool ONE’s Hugo Boss store at the exclusive Peter’s Lane is to stock womenswear for the first time.
The womenswear department, which will open this autumn, will offer a wide selection of shoes, bags, accessories and fragrances.
This latest news comes as the store announces its decision to up-size and expand to the floor above. This will create a new 4,158 square foot boutique.
BOSS’s full range of contemporary and stylish men’s and womenswear ranges will be available, together with trademark colognes and accessories.
Chris Bliss, Estate Director at Liverpool ONE, said:
“We are delighted with BOSS’s decision to stock womenswear here at Liverpool ONE. We are confident this is something which will really appeal to the ladies of the city.
“These moves reflect the brand’s strong performance at Peter’s Lane.”
The upsized BOSS joins other designer brands at Peter’s Lane including Ted Baker, Reiss and Michael Kors.
Stephen Born, Managing Director of Hugo Boss, added:
“Liverpool ONE, and Peter’s Lane specifically, has become the first choice destination in the region for premium fashion, which has driven very strong sales since we opened. Extending our store provides the opportunity to cater for this growing demand from consumers, whilst at the same time creating a boutique that embodies the true breadth of the BOSS brand.”
BOSS is the latest brand to upsize at Liverpool ONE due to the strength of its performance. In October last year, Zara revealed its 27,000 sq ft regional flagship at Liverpool ONE’s South John Street. Zara’s opening coincided with the debut of Michael Kors at Peter’s Lane, the brand selecting Liverpool ONE for its first store in the region.
The success of Liverpool ONE is also reflected by the growth in the size of its catchment, which is now 73% larger than in 2008. Liverpool ONE has also experienced a 58% increase in its share of North West consumer spend since opening.