Bootle coffee supplier Joe Black Coffee will soon expand operations thanks to £150,000 loan from the North West Fund for Loans Plus.
The company roasts small batches of high-quality coffee beans from across the globe in the time-honoured traditional way before sending supplies to restaurants and coffee shops all over the North West region.
With this funding, Joe Black Coffee will be able to secure additional stock, more marketing and take care of the costs of expansion plans.
Jeremy Janion, Joe Black Coffee’s managing director, said:
“We’re all coffee fanatics at Joe Black and we’re keen to share our passion.
“We only use ethically-produced beans from responsible importers and our aim is to produce exceptional blends, so we’re constantly developing and perfecting them.
“British coffee drinkers are ever more discerning and they’re developing a taste for premium quality coffee.
“We only supply our freshly roasted blends to order to achieve the best flavour.
“The loan from The North West Fund for Loans Plus is providing the capital we need to scale up our operations.”
Joe Black provides a range of other products and services, including equipment servicing and maintenance, as well as barista and vending supplies, and even training and branding advice for customers to help them provide the optimal coffee-drinking experience.
Investment director for FW Capital, the group that run the North West Fund for Loans Plus, Carol Bolland said:
“Jeremy and his team have combined their passion for coffee and understanding of coffee drinkers’ changing tastes to develop Joe Black’s market niche.”
Words: Peter Cribley