A Liverpool tech start-up that uses a platform powered by AI to give small businesses access to low-cost marketing tools secures investment via River Capital. Tony McDonough reports
Liverpool tech start-up Marko Marketing has secured a cash injection via River Capital to support the launch of its AI-powered marketing platform for small businesses.
This platform is designed specifically for small firms that struggle to access effective marketing tools due to budget and resource constraints. Its subscription-based service costs just £30 per month.
Now Marko is being backed to the tune of £35,000 in the form of a loan from NPIF II – River Capital & GC Business Finance Smaller Loans, which is managed by River Capital and GC Business Finance as part of the Northern Powerhouse Investment Fund II.
Founded by tech entrepreneur Ben Abernethy in October 2024, Marko will use the cash for its launch phase, including product development, marketing activities, and the engagement of IT contractors to assist with ongoing software improvements.
Its platform brings together multiple marketing functions into one easy-to-use system, including content creation, social media scheduling, analytics, SEO tools, and email marketing capabilities.
“This investment from River Capital is crucial in helping us bring our innovative marketing platform to market,” said Ben.
“We’ve designed Marko to remove the complexity and high costs associated with effective marketing, making these tools accessible to businesses of all sizes.
“The early feedback from our test users has been overwhelmingly positive, and we’re excited to start welcoming our first paying customers.”
Marko plans to create five full-time jobs over the next few years as it expands its customer base and develops additional features, including a mobile application version of the platform.
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The firm was introduced to River Capital by Apex Trinity Consulting who supported with business planning and growth strategy. The loan from River Capital is complemented by a £25,000 Start Up loan.
Sue Chambers, investment manager at River Capital, added: “Marko addresses a clear gap in the market for affordable marketing tools designed specifically for small businesses.
“Ben’s extensive experience in both IT and marketing has enabled him to create a solution that truly meets the needs of smaller businesses.”