Women’s active streetwear brand Red Run agrees deal to open a new store at Liverpool ONE. Tony McDonough reports
Liverpool ONE owner Grosvenor says women’s active streetwear brand Red Run is to open a new store in the complex.
Liverpool-based Red Run has agreed a lease on a 1,400 sq ft retail unit in Manesty’s Lane. Opening in the autumn, the outlet will stock the brand’s range of active streetwear for women, including exclusive collections and limited edition pieces.
This is welcome news for Liverpool ONE just days after The Vintage Store said it was closing its outlet, which fronts onto Church Street. The store, which opened in May 2022, ccupies 12,000 sq ft of the former Topshop branch.
Each Red Run collection is designed in house by creative director and co-founder Megan Kimmance and crafted in Europe using “carefully sourced, sustainable materials”.
Exclusive to Liverpool ONE, the store will host monthly in-store offerings, VIP events and collaborative activations with like minded brands, people and businesses within the city.
Launched during lockdown by a trio of women, Red Run has gained a loyal customer base stretching across the country, with concessions in Harvey Nichols Manchester and Flannels Liverpool.
Megan Kimmance said: “Opening a store in Liverpool ONE, in the city where it all started, is a very humbling yet exciting moment for Red Run.
“This flagship gives us the opportunity to be even more experimental and showcase our collections alongside our imaginative campaign assets all in one place.
“It will enable us to bring all elements of the brand to life under one roof, to inspire existing consumer shopping experiences and attract new ones.
“This store will reflect our brand’s physical evolution, offering our customers more choice and exclusivity via an immersive shopping experience.”
Earlier this week Hollister Co, the global teen retailer division of Abercrombie & Fitch Co, officially opened its new store at South John Street in Liverpool ONE, occupying 7,300 sq ft.
Rob Deacon, senior asset manager at Grosvenor, added: “Red Run is an extremely exciting brand, one which has gathered huge momentum, very quickly and clearly resonates with the Liverpool ONE visitor.
“To contribute to their evolution and play a part in their next big step within physical retail is an enticing prospect for us and we know the brand will be a huge success at Liverpool ONE.”