Liverpool city region sports nutrition venture Applied Nutrition announces partnership with IBF heavyweight world champion Daniel Dubois
Sports nutrition brand Applied Nutrition has announced a major partnership with IBF heavyweight world champion boxer Daniel Dubois.
Knowsley-based Applied Nutrition has signed the deal with Dubois who will become its newest ambassador. This two-year partnership deal will see the star incorporate Applied Nutrition’s products into his training routine.
Dubois, who has quickly become one of the most exciting figures in the world of boxing. He was due to take on former world champion Joseph Parker in a heavyweight title defence at Riyadh Season: The Last Crescendo on February 22, but has had to pull out due to illness.
Earlier in February Applied Nutrition, which floated on the London Stock Exchange late in 2024, issued a trading update saying it was beating sales targets and is on track for £100m full-year sales.
Dubois, known for his devastating knockout power and formidable strength, has rapidly ascended through the ranks of heavyweight boxing.
With a string of impressive victories, including a dominant win over former world champion Anthony Joshua, Dubois is considered one of the most exciting fighters in the sport today.
His partnership with Applied Nutrition highlights the commitment to both his athletic progression and the meticulous training.
Tom Ryder, chief executive and founder of the company, said: “We are beyond excited to welcome Daniel Dubois to the Applied Nutrition family as our newest ambassador.
“Daniel embodies the resilience, determination, and ambition that perfectly align with our brand values. As a world-class athlete preparing for his heavyweight title defence, Daniel demands nothing but the best to fuel his performance.
“We’re proud to support him with our scientifically-backed products as he continues to push boundaries in the ring.”
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Dubois added: “When my agent presented me with a list of nutrition brands that wanted to partner with me Applied Nutrition was my stand-out choice having used their products before and loving their ethos of mixing business with community initiatives”
UFC champion Paddy ‘The Baddy’ Pimblett is also an ambassador for Applied Nutrition as is fitness enthusiast Coleen Rooney who unveiled a new collection in partnership with Applied Nutrition last week.
Applied Nutrition is also the headline sponsor for the British Boxing Awards taking place in London on March 28.