SME funder River Capital injects further £100,000 into Liverpool security systems specialist Instacam to support purchase of new equipment and accelerate product development. Tony McDonough reports
Liverpool security systems specialist Instacam is set to continue its rapid growth after securing a second £100,000 loan from River Capital.
Instacam provides CCTV tower rentals and security services for the construction sector. It secured an initial £100,000 from Liverpool-based River Capital in October 2022 which led to expansion and an increase in headcount from three to seven.
Now, through its North West Business Growth Loan Fund, River Capital is providing a further £100,000. This will enable Instacam to purchase additional CCTV towers to meet increasing client demand and accelerate new product development.
In particular it plans to buy new innovative manufactured units by Trime, develop new Pod system technology, and enhance its competitive position in the security systems market.
Instacam has seen its CCTV tower fleet expand from 60 units to over 120 towers currently deployed across various construction sites, with many contracts extending through to 2028.
Alan Felton, director of Instacam, said: “This additional funding from River Capital comes at the perfect time as we experience increased demand for our CCTV tower services.
“The investment allows us to expand our fleet significantly and accelerate our product development initiatives, particularly our innovative Pod system technology.
“River Capital has been instrumental in our growth journey, and we’re excited to build on the momentum we’ve created over the past two and a half years.”
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River Capital operates the North West Business Growth Loan Fund, providing growth capital to small and medium enterprises across the North West region.
The fund focuses on supporting businesses with strong management teams and clear growth strategies, particularly those creating jobs and contributing to regional economic development.
Jim Moore, investment manager at River Capital, added: “We are delighted to continue our support of Instacam, a business that has continued to grow steadily and who have performed strongly since the initial investment.
“The management team’s expertise and hands-on approach, combined with their strong industry relationships, positions them well for continued success in this growing market.”