A new ‘super six’ team of experts will help drive the £3.9bn Cheshire visitor economy and include bosses of Cheshire Oaks and a director at the National Trust. Tony McDonough reports
Marketing Cheshire has revealed names of its new ‘super six’ board members who will help drive the county’s £3.9bn visitor economy.
They include the manager of the UK’s biggest designer outlet, a tour operator chief and director of an historic estate. They offer a wealth of experience and business acumen straddling the tourism, retail and hospitality sectors.
These appointments widen representation on the board from across Cheshire and Warrington’s visitor economy.
In their roles they will advise and influence Marketing Cheshire’s ongoing work with councils, attractions, leisure and hospitality businesses to promote tourism and market the region as a place to invest, work, live and visit.
In March, Marketing Cheshire confirmed it had appointed Jamie Christon, chief executive of Chester Zoo, the UK’s most visited paid attraction outside of London, as its chair. Its latest six recruits are:
- Kenny Murray, general manager, of Cheshire Oaks Designer Outlet.
- Kirsten Warren, assistant director for the North at the National Trust.
- James Hall, senior agent and director of Cholmondeley Estates.
- Chris Naylor, owner and MD of the Boutique Hotel Group.
- David Lyne, managing director, Barton Hill Travel.
- Rachel Scott, marketing and business development director at Bolesworth Estate.
Jamie Christon said: “Thanks to our world-class attractions, innovative businesses and stunning destinations, Cheshire and Warrington’s visitor economy is worth £3.9bn a year and supports 38,000 jobs.
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“These six new board members hold crucial roles across the visitor economy. Their collective expertise and insights will ensure our work to enhance and promote our tourism offer continues to evolve and thrive.”
Marketing Cheshire worked with recruitment specialists, Sherrington Associates, to appoint the new chair, and several new members for the board.