Top sportswear brand to open at Liverpool ONE

Leading sportswear brand Under Armour opening new 3,000 sq ft retail outlet at Liverpool ONE in Liverpool city centre. Tony McDonough reports

Liverpool FC star Trent Alexander-Arnold in Under Armour sportwear

 

Sportswear brand Under Armour is to open a new 3,000 sq ft store in Liverpool ONE by the end of the year.

It is the latest in a series of new lettings at the £1bn retail and leisure complex. In August it was announced global beauty brand Charlotte Tilbury would open a new store in Paradise Street in October. Designer brand Tessuti has also opened on the same street.

Under Armour will trade from a unit in South John Street. It will stock the brand’s performance sportswear, footwear and accessories. The business was founded with a single shirt in 1996.

It says it will offer an “enhanced customer experience” at the outlet. Rob Deacon, senior asset manager at Liverpool ONE owner Grosvenor, said: “At Liverpool ONE we are continually evolving our line-up for consumers.

“We are delivering an increasing number of firsts amongst retailers and operators, as well holistic experience-led offerings. We are confident that Under Armour will flourish at Liverpool ONE in this next exciting step in their brand journey.”

The signing of Under Armour follows a number of other 2022 announcements for Liverpool ONE. These include the South John Street openings of footwear retailers Russell and Bromley and Kick Game, as well as Bershka.

A £10m leisure venture, including a go-kart track, will open in the former Debenhams store. And the building will also be the new home for retailer Marks & Spencer. It will leave its current home in Lord Street after more than 100 years.

Metis and CBRE acted for Liverpool ONE. CBRE acted for Under Armour.

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