Merseyside brand marketing business Wild Thang launches Pride merchandise collection and raises the Pride flag above its Bootle HQ. Tony McDonough reports
Brand marketing specialist Wild Thang has launched a range of Pride-branded merchandise as its whole team “celebrates love, acceptance and equality” during June.
Led by managing director and founder Andrew Dwerryhouse, Wild Thang has raised the Pride flag above its £2m Bootle headquarters, close to the River Mersey. This was, says Andrew, “a physical embodiment of our unwavering support for the LGBTQ+ community”.
He added: “At Wild Thang, we firmly believe in the power of diversity and standing up for LGBTQ+ rights. That’s why our Pride campaign is more than just a collection of fabulous products — it’s a statement of solidarity and support for the LGBTQ+ community.
“Get ready to be blown away by the vibrant colours, empowering designs and meaningful message behind our Pride collection. We couldn’t be prouder to be part of this incredible movement.”
One of Merseyside’s best known SMEs, Wild Thang supplies a full range of branded marketing materials for clients across multiple business sectors. It will put a business logo on just about anything.
Last week it was revealed that the business had enjoyed a surge of orders from corporate clients for its range of Eurovision-branded merchandise. Organisers of the event had allowed SMEs to use the branding for free for non-commercial and non-retail purposes.
Now the team has switched to producing Pride merchandise, something it commits to doing every year. This year it also tweaked its own branding across all its platforms to celebrate Pride month.
Wild Thang’s Pride-branded products this year include t-shirts, drawstring bags, baseball caps, mobile powerbanks, rainbow lanyards and sunglasses, A3-size Pride flags, silicon wristbands, sports bottles, umbrellas, stickers and face paint applicators.
“This year is the 51st anniversary of the first Pride march in the UK in 1972 and, each year, we reflect on a serious note that the journey towards equality started with the 1969 Stonewall Uprising in Manhattan,” said Andrew.
“This changed gay rights for many people not only just in America but also worldwide.
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“We have proudly been involved in producing merchandise for many Pride events over many years that have really animated and brought events and campaigns to life creatively.
“Our incredible team has scoured the globe to source the best products for this pride season that will hopefully inspire you to support and celebrate your commitment to equality and diversity.”