This is not a wind-up… Everton FC announces its Hill Dickinson Stadium will be the first in the world to house a watch showroom. Tony McDonough reports
As Everton FC fans settle into their new stadium on the banks of the Mersey they are being offered a “unique bespoke and elegant matchday dining experience”.
Everton has announced its Hill Dickinson Stadium will be the first in the world to house a watch showroom. This new facility, available by invitation only, will allow people to “enjoy a tailored watch-buying experience” with a choice of 100 watches.
Called 53° North, and also a lounge and dining room, it is being opened by Anglo-Swiss watch manufacturer Christopher Ward – the official timing partner of Everton FC.
“We love a world first,” said Mike France, Christopher Ward’s chief executive, co-founder, and lifelong Evertonian.
“Creating a watch showroom inside a premium dining room within a football stadium is genuinely new – and a little bit bonkers – but it feels authentic, inclusive, and full of character, which is what Christopher Ward is all about.”
On matchdays 53° North – which takes its name from the latitude of Liverpool – hosts 36 guests in a formal setting, with art and finishings inspired by horology, the city’s dockland heritage and club legends.
This experience includes a modern British tasting menu with a Swiss influence, crafted by culinary director Adam Bateman, who blends traditional Swiss cooking techniques with the highest-quality British ingredients.
Individual courses, alongside a selection of shared starters and sides, are complemented by a premium drinks package including champagne, fine wines and cocktails.
Communal tables and sharing plates reflect both the Swiss tradition of social dining and the camaraderie of watching live sport together.
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Guests enjoy the action itself from premium pitchside padded seats and post-match access to The Yard, a lively sports bar located within Dock on 1 presented by Christopher Ward.
53° North is located on Level 1 of the West Stand at Hill Dickinson Stadium. Restaurant seats are sold on a match-by-match basis, while showroom appointments can be booked via the Christopher Ward website.