Sara Tye, founder and managing director of redheadPR will features in 11 new Smarta Business School video tutorials aimed at providing a concise guide to public relations.

The tutorials are a part of Sara’s PR for Startups collection and will explore the differences between businesses that thrive and those that fail and show the benefits of PR. Viewers can also gain invaluable advise on how to best manage a PR strategy.

Talking about the videos, Sara said:

“I’m always keen to share my knowledge of the industry I love. The Smarta Business School video tutorials show business owners how to maximise their PR.”

The Smarta Business School offers businesses access to the insights of innovative entrepreneurs, featuring training workshops and interviews, the videos help people build their businesses.

Smarta editor, Matt Thomas, said:

“Getting Sara involved is great for us. She has knowledge, experience and sheer determination to succeed. These qualities make her videos engaging, informative and inspiring.”

Sara’s clients have included Green & Black’s, Tie Rack, Blue Dragon, Nokia, Raleigh International and crocus.co.uk. She was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.

For more information or to watch the videos go to www.smarta.com/businessschool