Allerton twin sisters Leanne Williams and Nicki Hughes launched their online label in June this year after becoming frustrated with the lack of stylish gymwear for women. Tony McDonough reports.

Liverpool-based women’s sportswear brand 2ToneFit will be showcasing its products to a national audience when it takes centre stage at the Clothes Show in December.

South Liverpool twin sisters Leanne Williams and Nicki Hughes launched their online label in June this year.

They were inspired to start the venture after becoming frustrated with the lack of stylish gymwear for women.

Their collections have already proved a hit with celebrities such as Spice Girl Mel B, TV presenter Mel Sykes, singer Liz McClarnon and footballer’s wife, Erin Borini.

Now 2ToneFit is set to be showcased at the UK’s biggest fashion event at Birmingham’s NEC in December as the company prepares for a big sales push and new marketing campaign in 2017.

ITV fashion presenter, Mark Heyes, will introduce the 2Tonefit range to thousands of fashion lovers at the event.

The new collection will also be endorsed by Geordie Shore star Chantelle Connolly who will be modeling for the brand over the five-day fashion extravaganza.

The Clothes Show appearance marks the end of what has been a successful launch year for 2ToneFit with online sales surpassing early expectations.

Nicki Hughes, said: “The response fashion conscious gym-going women has been fantastic and we’re already surpassing early expectations for what we hoped to achieve in year one.

“Appearing at The Clothes Show and showcasing our products to a national and international audience of fashion and retail expects is going to be an incredible experience and is the icing on the cake for a great year.

“We’ve now firmly got our sights set on expanding the brand in 2017. It is a busy and exciting time for 2ToneFit.”