British Style Collective presented by The Clothes Show, in association with Alcatel, has announced that Liverpool BID Company will sponsor the Expert Stage at the event, which takes place in July. Andrew Wright reports.

The partnership will showcase independent and high street fashion, lifestyle and food destinations within the Liverpool BID areas, including Bold Street, Castle Street, Church Street, Cavern Quarter and Metquarter.

British Style Collective, alongside Liverpool BID Company will create three video edits to showcase the very different streets and the retailers within Liverpool BID.

During the event, which takes place between July 7 and 9, these video edits will be shown on The Expert Stage at the Liverpool Exhibition Centre.

Hosted by model and presenter Annaliese Dayes, The Expert Stage will also see industry experts presenting live demonstrations and Q&As, blogger talks, and  interviews with celebrities working in the fashion and beauty industry.

Jennina O’Neill, centre manager, Metquarter, said: “It is great news that Liverpool BID Company has joined up with the British Style Collective, which will not only drive huge numbers of people to the BID areas – Metquarter, Church Street, Bold Street, Cavern Quarter and Castle Street – but highlight the many incredible businesses we have here – from high street shops, independents and boutiques, to great restaurants. There really is something for everyone and visitors to British Style Collective are in for a real treat!”

Bill Addy, chief executive of Liverpool BID Company, said: “British Style Collective represents an exciting new view on how Liverpool interacts with its high street fashion. Liverpool BID Company are really excited to align with this historic fashion, beauty and lifestyle event, The Clothes Show, reinvented for its new Liverpool home – and in turn give our levy payers added value and an opportunity to be part of this fantastic celebration.

“By bringing more fashion focus to the city and through the thousands of visitors who will be attending, we can really showcase the diverse shopping and leisure businesses on offer on Bold Street, the high street, Metquarter, Castle Street and Cavern Quarter.”