Taking place from February 5 to 8, the week will include more than 50 events and activities across the city region to provide a taste of what it is like to work in hospitality, retail, tourism or travel
February will see a new drive to promote careers the in tourism industry to young people across the Liverpool city region.
The local visitor economy is worth £4.3bn a year and supports more than 50,000 jobs and Visitor Economy Week, now its third year, will see colleges highlight some of the opportunities that exist in this growing sector.
Taking place from February 5 to 8, the week will include more than 50 events and activities across the city region to provide a taste of what it is like to work in hospitality, retail, tourism or travel.
They include behind the scenes tours of Liverpool John Lennon Airport, Albert Dock and Hard Days Night Hotel, masterclasses in sugar craft, chocolate and cocktails, ‘bake off’ challenges, and hearing about careers across the visitor economy industry.
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Some of the more unusual events include Entomophagy – showing students how to create dishes using insects, and ‘Scouse on the Mersey’ – catering students will welcome commuters onto the ferry with bowls of Scouse.
The colleges involved are Riverside College, Hugh Baird College, St Helens College, Knowsley College, Southport College, Wirral Met and The City of Liverpool College.
Visitor Economy Week is sponsored by the LCR Apprenticeship Hub – a collaborative group aiming to increase the awareness, number and quality of apprenticeships available across the city region.
The Liverpool City Region Local Enterprise Partnership (LEP) visitor economy team supports this week as part of its initiative to help skills development across the sector.
They have been working with colleges and skills providers across the region to help retain employees in the sector and improve links with employers.
Peter Sandman, head of visitor economy at the LEP, said: “With the local visitor economy now worth over £4.3bn annually and supporting over 51,500 jobs, the number and range of jobs in the sector has significantly increased due to high demand.
Visitor Economy Week provides a great opportunity for students to discover potential career options and help guide those students looking to explore vocational training.”
For more details and a full list of events go to www.visitoreconomyweek.co.uk