On Wednesday this week the Bold Street business will be serving up a free breakfast taster buffet, as part of the Organic Trade Board’s Wake Up to Organic campaign. Tony McDonough reports
People in Liverpool city centre will be able sample a delicious free breakfast one day this week – made using only organic produce.
From 9am on Wednesday, June 13, LIV Organic and Natural Food Market in Bold Street will be serving up a free breakfast taster buffet, as part of the Wake Up to Organic campaign.
National campaign
The national campaign has been set up by the Organic Trade Board to raise awareness of the benefits and versatility of organic produce.LIV is the flagship Liverpool venue for the campaign, for the second year running, due to its extensive range of organic produce.
Samples of fresh breads, fruits, yoghurts, pastries, teas, coffees and more will be handed out free-of-charge in the store’s Eatery and outside on Bold Street, in celebration of just how simple it can be to start the day with organic food.
The UK’s appetite for organic food is growing, as people become more aware of the benefits to the environment and of knowing what’s in their food. Wake Up To Organic hopes to encourage more people to try organic food and breakfast is a great place to start.
Sales rising
Recent studies indicate that the UK is increasingly interested in choosing organic – sales of organic products increased by 6% last year and organic sales via independent stores grew by 9.7%. Sales of popular breakfast foods such as organic dairy grew by 3.1%.
LIV Organic and Natural Food Market brought a wide organic choice to Liverpool when the independent store opened its doors a little over a year ago. It serves a range of organic food all day every day, in the store’s vegetarian and vegan cafe, The Eatery, as well as its dedicated pasta restaurant, La Casa Della Pasta.
Raising awareness
All the ingredients needed to make organic meals at home are available in the supermarket, making LIV the perfect flagship store for this national campaign raising awareness of organic food.
Hassan Ibrahim, director of LIV Organic and Natural Food Market, said: “Organic food is at the heart of everything we offer here at LIV, so we are very pleased to be taking our place as the local flagship store for Wake Up To Organic.
“Organic food is better for wildlife, for animals and for the planet. It’s also a guarantee of strict production methods and of food as nature intended.”