Waterfront attraction, which welcomes more than 6m visitors every year, has embarked on a programme of strategic change over the past year focused on its commercial retail and office space

Liverpool PR and marketing agency, Think Publicity, have been appointed by Aberdeen Standard Investments to handle commercial tenant PR for the Royal Albert Dock.

The waterfront attraction, which welcomes more than 6m visitors every year, has embarked on a programme of strategic change over the past year focused on its commercial retail and office space.

Think has 15 years of experience in the hospitality, retail and tourism sectors with clients across the UK and Europe. Its team will work with Albert Dock business owners as well as key stakeholders and partner agencies in delivering a variety of strategic campaigns, as well as ongoing commercial initiatives.

Chris Wright of Aberdeen Standard Investments, said: “This appointment demonstrates the commitment by Aberdeen Standard Investments, and its partners in delivering a world class product.

“With excellent local knowledge matched with an established track record in delivering standout PR, Think was a natural choice in supporting and growing our commercial ambitions.”

Think’s agency director Phil Nixon added: “We’re excited to be working with Aberdeen Standard Investments and its customers, who each have a story to tell. We will also forge strong relationships with key Dock stakeholders – Gower Street Estates.

“The Dock is a valuable landmark destination not only for the city but for the region, and one of the key tourist attractions within the North of England.”