Adam Keegan joins Lucky Penny Group

Hospitality operator Lucky Penny Group has hired well known bar and restaurant manager Adam Keegan as operations director. Tony McDonough reports

Adam Keegan
Adam Keegan, operations director at Lucky Penny Group


Liverpool hospitality business Lucky Penny Group has appointed experienced bar and restaurant manager Adam Keegan as its head of operations.

Adam has built up his experience across the city over a number of years including at the three sites of acclaimed Middle East-inspired Maray, Tribeca Bars’ Neon Jamon, Little Italy and Berrington’s, and the former Baby Elephant in Woolton.

Lucky Penny Group is operated by Steven Burgess and Josh Moore who run Abditory in Liverpool’s Queen Avenue and BoBo, an Iberian bistro in Castle Street, one of the city’s main food and beverage destinations.

“Lucky Penny wants to expand on a big scale in the coming years and bring new venues forward with a range of concepts across the country,” said Adam.

“I’ve been in this business for a long time and Lucky Penny’s philosophy chimes with my own in terms of empowering their teams, employing and paying their staff properly and making that necessary step change in the way this sector of hospitality is perceived as a career.

“I’ve joined a group whose approach is different, rare and unusual and they put a premium on the experience of everyone who walks through their doors and demands great service for all their guests.

In addition to Abditory and BoBo, Lucky Penny has been involved in the success of Love Lane Brewery, while Steven Burgess co-founded Camp & Furnace venue in Liverpool’s Baltic Quarter, which is celebrating it’s 10th year of operations in 2022.

Lucky Penny is also currently bringing forward multiple schemes across the region, including another two Liverpool venues and one in the Lake District.

Steven Burgess added: “With a background in managing some of the best venues in Liverpool, Adam brings a wealth of experience, food and wine knowledge and incredible customer service.

“He is well connected, extremely likeable and enthusiastic, but is also the ultimate professional in all he does. The way he leads by example, particularly in these last two uncertain years, is not only impressive but also infectious.”

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