Fashion retailer Marc Darcy has signed a deal with Everton FC to become the club’s official formalwear partner. Tony McDonough reports
Everton FC has signed fashion retailer Marc Darcy as the its official formalwear partner.
In a multi-year agreement, Marc Darcy branding will be introduced at Goodison Park and across the club’s digital channels and marketing materials. Everton fans will benefit from the partnership through exclusive competitions, offers and discounts.
Established in 1989, Marc Darcy offers formalwear including three-piece suits, blazers, shirts and footwear. It also provides coordinating children’s suits (age one to 14). Blues summer signings Conor Coady and Amadou Onana joined Jordan Pickford and Demarai Gray in a photoshoot at Goodison to launch the link-up.
Richard Kenyon, Everton’s chief commercial and communications officer, said: “The company has a reputation for being at the forefront of formalwear style, as well as having a passion for sports. We look forward to working with them to develop their brand even further. “
Karen Johal, creative and marketing director at Marc Darcy, added: “We are thrilled to be announced as the formalwear partner. Everton has a very pronounced history and heritage and we welcome the opportunity to establish a great working relationship with the club and its fans.
“Marc Darcy has gained an impressive celebrity following through prominence in the football, rugby and the entertainment world and we are excited to be enhancing this further with the announcement of this partnership.”
Everton has now agreed eight new or enhanced commercial partnership deals since the end of the 2021/22 season. It signed a club-record main partner agreement with Stake.com.
BOXT was named as a sleeve partner and deals with US-based digital sports fashion platform Fancurve and Christopher Ward, the UK’s leading mechanical watchmaker, have also been announced. Three agreements with existing partners have been extended.