In a further sign of the unstoppable rise of eCommerce, popular greetings card specialist Card Snobs closes its Liverpool store to become an online-only retailer. Tony McDonough reports
A Liverpool greeting cards retailer, renowned for producing handcrafted bespoke designs, has closed its physical store and has transformed into an online-only business.
Card Snobs was founded by entrepreneur Linda Lewis in 2017. It has been operating out of a shop in Childwall in the south of the city. But now, in a further sign of the unstoppable rise of eCommerce, the venture is going digital-only.
On Monday, LBN featured Liverpool firm Velstar which supports eCommerce retailers. That article outlined how eCommerce now accounts for around 30% of UK retail sales – a big rise from 20% in 2019.
Linda is keen to reach a wider audience both in the UK and overseas. She said: “Since we opened we’ve established ourselves as the ‘go-to’ place for unique personalised greetings cards and have built a strong and loyal following in and around Liverpool.
“Now, by transitioning from our shop to a totally online offering, we can serve our existing customers while reaching a bigger and more diverse audience who value the creativity and craftsmanship of bespoke greetings cards that are so difficult to source.
“Our new online platform is an exciting new chapter in the Card Snobs success story and will make us more accessible than ever.”
Card Snobs established itself as a local favourite where customers could buy charming and high quality greetings cards with bold designs, witty messages and trademark craftsmanship.
Mother-of-two Linda, who lives in Rainhill, added: “The shop was a huge part of my life and became very popular with the local community.
“However, moving online allows us to reach customers far beyond our local high street while still serving the loyal fans who’ve supported us for years. Every card is still handmade, still original, and still unmistakably ‘Card Snobs’.”
Unlike mass-produced greetings cards, every Card Snobs’ creation is crafted by hand and designed with personality and flair.
Whether it’s a cheeky birthday message, a heartfelt note, or a bold design statement, the cards are made to be noticed and remembered.
Going on-line will now see customers making their own cards from our signature range, however for those very special occasions we will still offer our very unique design service.
“We don’t mass-produce – every card is made by hand, with love,” explained Linda. “That’s the magic you can’t get from a factory.
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“Our cards stand out because they’re not just cards, they’re heartfelt keepsakes made in our workshop with care and creativity, making every piece feel truly personal.”
Cards created by Card Snobs are so popular and so unique that customers can return their cards for a small fee for them to be framed as a keepsake.