With tens of thousands of people set to descend on the city for Eurovision a new app and visitor guide is now available. Tony McDonough reports
A new app and visitor guide has been launched in Liverpool aimed at the tens of thousands of people that will descend on the city for Eurovision.
While the Eurovision Song Contest itself takes place on Saturday, May 13, at the M&S Bank Arena, there will be multiple events taking place in the days leading. In particular, a Eurovision Village will be set up at the Pier Head in the nine days before the event.
Now Eurovision fans and visitors from around the world can start planning their itineraries with the help of the VisitLiverpool App and Visitor Guide.
Produced by Marketing Liverpool in collaboration with Liverpool ONE, the app inspires visitors with everything they need to have the best Eurovision experience in Liverpool.
It features the essential information and inspiration – including EuroFestival and Eurovision Village, as well as all the Eurovision themed events taking place across the city from May 1 to 15.
Information on tourist attractions, food and drink venues and integrated Google Maps for all travel options offer extra support to visitors exploring the city region during the two-week period.
The app will also allow notifications to be sent to users with important updates about events and travel information, as well as providing frequently asked questions from the host city.
Visitors will be able to pick up a free Visitor Guide from tourist information centres and cultural venues across the region.
Produced by Marketing Liverpool in collaboration with local company Wordscape, the guide is the go-to handbook for everything happening across the city region during the contest.
With recommendations for places to eat and drink, what’s on guide and shopping ideas, travel information and details of the commissions transforming the city as part of EuroFestival, visitors will be able to easily plan their Eurovision itineraries.
With Ukraine at the heart of Liverpool’s host city plans, the front cover of the guide has been designed by Ukrainian artist Akelina.
READ MORE: Studies to evaluate impact of Eurovision on city region
Both the VisitLiverpool App and digital version of the Visitor Guide are available to download and view now.
People can download the VisitLiverpool App and the digital version of the Visitor Guide can be found on the VisitLiverpool website here.
Donna Howitt, place strategy director at Liverpool ONE, said: “There’s an amazing buzz ahead of Eurovision and you can’t help but get involved in the excitement.
“Having realised the benefits of the Liverpool ONE app in giving our visitors easy access to news and information, it has been the perfect opportunity to work with the city to ensure visitors to the city over Eurovision have the same opportunity.”
Bill Addy, chief executive of Liverpool BID Company, which represents more than 1,000 businesses in the city centre, added: “At Liverpool BID Company we have put our support behind the Eurovision bid
“We know that major cultural events have a positive impact on the wider city centre economy. One of the key elements to that is to ensure everyone knows what is happening.”