Liverpool creative agency Poke Marketing wins contract to rebrand LCR Angel Network which secures funding for early stage and high growth SMEs. Tony McDonough reports
Creative agency Poke Marketing will “reposition” the LCR Angel Network after winning a deal with the investment specialist.
LCR Angel Network connects business angels with early stage and high growth SMEs. An angel investor is typically a high net worth individual who provides capital for start-ups or early-stage ventures in exchange for convertible debt or ownership equity.
This year the network secured an extra £500,000 of funding from the Liverpool City Region Combined Authority. This is being matched by its main backer, MSIF, which is investing another £500,000.
Formed in 2018, it has since supported companies such as Flare, Betmate and Heatio to gain significant angel investment.
Poke, led by managing director Nicola Docking, will work alongside the network’s team to create a brand for LCR Angels. It has already delivered marketing campaigns for other clients including the National Football Museum, Liverpool Cathedral and B&M.
Nicola said: “With aspirations as high for LCR Angels as they are for the Angels and businesses that the organisation represents, it is important that a brand is introduced that reflects the opportunities, relationships and impact that the organisation will create.
“And the brand needs to empathise, resonate and activate a large array of audience types.”
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Katie Nicholson from LCR Angels added: “Since my appointment as Director I have been tasked with driving growth within the network.
“Poke is fully aligned with pushing us to achieve that with a confident and authentic brand. We have high ambitions for the brand and we know that Poke shares this.”