Merseyside Vimto maker Nichols sees annual pre-tax profits surge 21.5% to £29.2m amid strong performances in both UK and international markets. Tony McDonough reports
Merseyside Vimto maker Nichols is reporting strong progress in both UK and international markets with revenues and pre-tax profits both rising.
Newton-le-Willows-based Nichols said revenues for the 12 months to December 31, 2025, were up 1.3% to £175.1m. Pre-tax profits surged 21.5% to £29.2m (adjusted pre-tax profit, excluding exceptional items, was up 7% to £33.6m).
Nichols, which is listed on the Alternative Investment Market, sells Vimto in more than 60 countries around the world. It is also behind the SLUSH PUPPiE Feel Good, ICEE, Levi Roots and Sunkist soft drink brands.
Vimto is particularly popular in the Muslim world during the holy month of Ramadan. It provides a quick boost of sugar-filled energy following the dawn ’til dusk fast.
Its revenue rise was due to increased volumes in its UK packaged market (major retailers and wholesalers) and also reflecting the shift in international to a lower revenue but margin-enhanced concentrate model across several African markets.
In-line with the company’s strategy to focus on profitability, its out of home revenue (sales to hospitality outlets) was consistent year-on-year, despite the exit of the low margin Starslush business.
There was a 15.5% fall in Middle East revenues but this was mainly due to the timing of concentrate shipments and the phasing of Ramadan between years. Nichols relaunched Vimto cordial in Yemen and Iraq in partnership with Aujan Coca-Cola Beverages Company.
Chief executive Andrew Milne said: “As a result of the continued execution of our growth strategy, Nichols delivered another strong performance in 2025, delivering solid profit growth.
“In the UK, Vimto has grown across its four key sub-categories, reinforcing the enduring strength and appeal of our iconic brand.
“Growth has been driven by expanded distribution, investment in our brand and our proven ability to bring compelling new products to market.
READ MORE: Government blocks plans for 545 new homes
READ MORE: Developer plans 70-storey skyscraper for Liverpool waterfront
“Our International business delivered impressive growth in Africa, supported by our strategic shift towards a margin-enhancing concentrate model across several West African markets.
“We have an exciting pipeline of initiatives and plans across our markets in the year ahead and remain focused on delivering further progress against our medium-term ambitions, leveraging the strength of the Vimto brand.”