Cryptocurrency gambling website operator Stake.com will remain on Everton FC’s shirts for the 2026/27 season despite the imminent Premier League ban on gambling firms as main short sponsors. Tony McDonough reports
Everton FC has struck a new commercial deal that will see cryptocurrency gambling website operator Stake.com remain on the first team’s shirts next season.
From the start of the 2026/27 campaign the Premier League is banning gambling firms from being main shirt sponsors. Instead Stake’s branding will move from the front of the shirts to the sleeve in a new multi-year commercial agreement.
New main front-of-shirt partner for Everton will reportedly be financial services venture CMC Markets which offers trading and spread betting. This deal is said to be worth £30m to the club over an unspecified time period.
Stake has been Everton’s main partner for the past four seasons. As Everton’s men’s and women’s teams build on their first seasons at Hill Dickinson Stadium and Goodison Park respectively, this new agreement marks the next chapter in that partnership.
As Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.
Andrew Middleton, Everton’s president of business operations, said: “This agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.
“It also provides continuity with a partner that understands the club, our supporters and the global reach of Everton Football Club. It demonstrates the value partners see in Everton, our new stadium and the direction of the club.”
Founded in 2017, Stake has quickly risen to become the world’s largest online sportsbook and casino, with millions of users worldwide and a growing presence across global sport and entertainment.
This partnership has so far brought together fan giveaways, matchday experiences, digital content, international ambassador visits, UFC-led player content, F1 simulator activity.
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There was also support for Her Game Too around the Merseyside derby, when Stake donated its warm-up shirt space to promote the campaign’s work tackling sexism and championing women in football.
Stake’s chief marketing officer, Akhil Sarin, said: “Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.”