Everton FC confirms new main shirt sponsor and the club has now released the new kit for the 2026/27 season for sale. Tony McDonough reports
Everton Football Club has confirmed CMC Markets as the club’s new main partner in a multi-year agreement reported to be worth around £30m – and has released the new kit for sale.
CMC Markets, a FTSE 250 company and global multi-asset financial services firm, will become Everton’s front-of-shirt partner from the 2026/27 season, with its branding appearing on the club’s senior men’s, women’s and under-21s kits.
And Everton has also has struck a new commercial deal that will see previousmain short sponsor, cryptocurrency gambling website operator Stake.com, remain on the first team’s shirts next season.
From the start of the 2026/27 campaign the Premier League is banning gambling firms from being main shirt sponsors. Instead Stake’s branding will move from the front of the shirts to the sleeve in a new multi-year commercial agreement.
As main partner, CMC will feature across Everton’s matchday and digital channels, with branding at Hill Dickinson Stadium, Goodison Park and Finch Farm, as well as supporter-facing experiences throughout the duration of the agreement.
Alongside this, CMC will work with the club to support community-focused financial literacy programmes, collaborating with Everton in the Community and The People’s Learning Trust to help provide education, resources and practical learning opportunities for people across the Liverpool City Region.
Andrew Middleton, Everton’s president of cusiness operations, said: “This is an important agreement for the club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.”
Lord Peter Cruddas, founder and chief executive of CMC Markets, added: “Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term.”
As Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.
READ MORE: Everton revives tours of Goodison Park
READ MORE: Could £5bn project bring Lewis’s and ABC to life?
On the Stake deal Andrew Middleton said: “This agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.
“It also provides continuity with a partner that understands the club, our supporters and the global reach of Everton Football Club. It demonstrates the value partners see in Everton, our new stadium and the direction of the club.”