Media outlet The Guide Liverpool is launching a new video production division which it says will work across the UK. Tony McDonough reports
The Guide Liverpool is to offer video production services to clients across the UK.
Guide Video will utilise the Liverpool media outlet’s nine years of production experience to create documentaries, video marketing campaigns, branded content, event highlights and other products.
Best known for its coverage of Liverpool’s leisure, tourism and hospitality sectors, The Guide is looking to expand after winning the European Content Award for ‘Campaign of the Year’ and a Northern Digital Award 2024 for its coverage of The Eurovision Song Contest.
Jay Hynd, chief executive of The Guide Liverpool, said: “After firmly establishing The Guide Liverpool as the city region’s go-to multi-sector video production company, we see 2024 as the perfect time to expand our services nationwide.
“Our team’s experience in creating exceptional video content is unmatched, and we know Guide Video will strengthen crucial customer facing messages and key internal communications for brands and businesses up and down the country.”
The company’s client list already includes Liverpool ONE, M&S Bank Arena, Merseyrail, Liverpool FC, Arriva North West, Lush, Tate, Clatterbridge Cancer Centre, and Aintree Racecourse.
As well as producing the official video for Liverpool’s successful Eurovision 2023 bid, Jay and his team were integral to creating virally shared content that made the Eurovision’s visit to the city one of the most memorable in history.
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“Eurovision was proof of what our team is capable of. Across the two-week event, we filmed hundreds of events at different locations – often simultaneously,” he added.
“Across that momentous fortnight, we captured more than 1,200 hours of footage and produced more than 50 videos. But we never let quality suffer for the sake of speed. The fact our content reached 9m people on socials is a testament to that.”