Liverpool city region sports nutrition venture Applied Nutrition is announced as official sponsor of the 2025 British Boxing Awards. Tony McDonough reports

Applied Nutrition has agreed to be the official sponsor of the 2025 British Boxing Awards taking place later this month.
Operating from a 100,000 sq ft manufacturing facility in Knowsley, Applied Nutrition produces a range of pre-work out supplements, protein powders, vitamins, protein waters and other wellness and fitness products.
Founded in 2014 by Kirkby-born Tom Ryder, in late October 2024 the firm entered the London Stock Exchange in a £350m flotation. In February the company said it was on track to report £100m revenues in its current financial year.
Taking place at the Langham Hotel in London on Friday, March 28, the British Boxing Awards will celebrate the achievements of the brightest stars in British boxing, bringing together top athletes, promoters, and celebrities from the sport.
As a company committed to enhancing athletic performance, Applied Nutrition’s partnership with the British Boxing Awards is a natural fit. The sponsorship will showcase the brand’s dedication to supporting elite athletes across multiple sports.
Steven Granite, chief operating officer of Applied Nutrition, said: “We are incredibly proud to partner with the British Boxing Awards and celebrate the excellence, determination, and hard work that are the hallmarks of the sport.
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“Boxing is a true test of strength and resilience, qualities that resonate deeply with the ethos of our brand. At Applied Nutrition, we believe in helping athletes reach their peak performance.”
The 2025 British Boxing Awards will feature a star-studded lineup, with awards recognising achievements across a variety of categories, including Boxer of the Year, Promoter of the Year, and many more.
Hosted by former boxing champions Ricky Hatton and Nicola Adams, the event is expected to attract a range of boxing professionals, industry leaders, and celebrities, making it one of the most anticipated nights in the British boxing calendar.