Entrepreneur Bethany Wainwright has used TikTok to transform sales at her Merseyside boob tape business and now a new deal will take the venture onto a new level. Tony McDonough reports

Merseyside breast tape entrepreneur Bethany Wainwright has secured a huge deal with online fashion retailer PrettyLittleThing.

In October LBN revealed how Bethany, from Maghull, and her Boosted Tape venture had generated sales of £100,000 in the 12 months to July 2023. This was thanks to her utilising the power of social media site TikTok.

Boosted Tape offers breast tape and accessories including double-side body tape, removal oil and petals.

She launched the business after struggling to find a supportive breast tape brand that was of high quality. She suspected there were a plethora of people experiencing the same problem.

Breast tape is used by women to shape and contour their breasts while holding them in place. It is typically used when a proper bra can’t be worn because the bra would show underneath the clothing.

Owned by BooHoo, PrettyLittleThing is a major online retailer owned by BooHoo Group. It targets women aged 16 to 41. 

Boosted Tape’s full range of products (except body oil) will be available on PrettyLittleThing, including its signature tape in a variety of shades, double sided body tape and nipple petals.

“PrettyLittleThing is a brand I’ve shopped on for years and it honestly doesn’t feel real,” said Bethany. “It’s an iconic name, and to think my brand is going to be on there now is crazy.

““We have plans with PrettyLittleThing for the next 12 months and we’ll see how sales go. They are ordering from us on a monthly basis. The first order is a test order of stock – and even that is over 1,000 units – so the orders are just going to get bigger.

“This partnership is going to be a huge uplift for Boosted and its cash flow, with thousands of projected sales for each product.”

Bethany, who studied Fashion Promotion at University of Central Lancashire, added: “As a bigger busted girl myself, I’ve always struggled wearing certain outfits as most of the time I need a bra for support.

“And boob tapes I’ve tried in the past just didn’t work at all. I also found it hard to find places that sold it so you could buy tape last minute.

“When I first started having the Boosted tape made it was purely for me to use and wear. After a friend suggested it might help other girls who had a similar problem to Bethany, I officially created Boosted with 80 rolls – and £500 from my nana.

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Bethany sold out in less than two hours and when she later launched them on the TikTok shop they went viral, selling out 200 rolls within a week.

Bethany has now invested in her own website, hired her first employee, and secured a 600 sq ft office space to expand and develop her business, adding new products to her range.”