Businesses give their backing the 16th Liverpool Santa Dash

St Johns Shopping Centre and Arriva are among the well-known names offering their support to the BTR Liverpool Santa Dash 2019

BTR Liverpool Santa Dash
BTR Liverpool Santa Dash 2019 takes place on Sunday, December 1. Picture by Paul Francis Cooper


Big name businesses, including St Johns Shopping Centre and Arriva are throwing their weight behind the BTR Liverpool Santa Dash 2019 which takes place next weekend.

On Sunday, December 1, thousands of Santas will descend on Pier Head Liverpool to dash their way through the city centre for the 16th consecutive year with competitors setting off at 9.30am.

Highly regarded as the city’s kick-start to Christmas, the BTR Liverpool Santa Dash is the UK’s biggest festive 5K fun run. Each year, Liverpool is transformed into a sea of red, blue and mini Santas enjoying the inclusive festive experience.

The accessible event is open to everyone, and each year attracts thousands of walkers, joggers and runners – from individuals to families, charities and groups of work colleagues. Santas have just one week left to register at the pop-up shop at St Johns Shopping Centre, located in the former New Look shop in Williamson Square.

The shop will remain open daily for registrations and Santa suit collection until 3pm on Saturday, November 30, the day before the Santa Dash.

Neil Ashcroft, manager of St Johns, said: “We are thrilled to welcome BTR Liverpool Santa Dash back to St Johns Shopping Centre for the third year. St Johns is more festive than ever, with our new Christmas lights spilling out onto Williamson Square – and it’s great to see participants collecting their Santa suits in the lead up to one the best festive fun runs in the world.” 

Bus operator Arriva North West is also supporting the event for the third consecutive year by offering participants free travel on the Arriva bus network across Merseyside throughout Santa Dash day.

To claim complimentary bus travel to or from the city centre, Santas must be wearing their Santa suit and race number on the morning, or their Santa suit and finishers’ medal when travelling home afterwards. There is no time cut off time post run.

BTR Liverpool Santa Dash
BTR Liverpool Santa Dash passes the city’s famous landmarks. Picture by Paul Francis Cooper


Lisa Pearson, head of marketing for Arriva North West and Wales, added: “This is something that we look forward to, and it gets better every year. We are delighted to offer Santas free travel on the Arriva bus network across Merseyside throughout Santa Dash day. We Ho-Ho-Hope to see you on board soon.”

The main 5K dash will be followed by the Mini Dash 1K for Santas aged 12 and under, which starts in Castle Street at approximately 11am. The Mini Dash is being sponsored by The World’s Famous Grotto, located at St Johns Shopping Centre. The grotto is open now and will run through until Christmas Eve (Tuesday, December 24).

The BTR Liverpool Santa Dash is also being supported by Royal Albert Dock Liverpool and Radio City. House Children’s Hospice is the charity partner for this year’s event. Charity places are still available to help raise vital funds at a time the charity is facing increased demand for its vital support and services.

Click here for full details on the event

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