Buy an apartment – save the Amazon Rainforest

Property investment firm based in Liverpool pledges to plant 100 trees in the Amazon Rainforest for every apartment sold at a new residential development in the city. Tony McDonough reports

ELEMENT – The Quarter is being delivered by Nexus Residential and Legacie Developments


Liverpool property investment firm RWinvest is pledging to plant 100 trees in the Amazon Rainforest for every apartment sold in a new ‘eco development’ in the city.

RWinvest is leading the international sales drive to find buy-to-let investors for ELEMENT – The Quarter, a new residential scheme being delivered by Nexus Residential and Legacie Developments in Low Hill in Kensington.

The 450-apartment project will feature low-carbon smart technologies including energy-efficient LED lighting, shower save system, mechanical ventilation heat recovery and solar panels. There will also be a rainwater recycling system, air sourced heat pump and a Central Building Management Server.

Now, as part of the global One Tree Planted campaign, RWinvest will fund the planting of 100 trees in the Amazon Rainforest. One Tree Planted is a not-for-profit initiative that is focused on global reforestation. 

There are fears among scientists that the Amazon Rainforest’s complex ecosystem could reach a “tipping point” in the coming decades with deforestation threatening its survival. Its demise would not just be a localised ecological disaster but would have implications for the whole planet.

Amazon Rainforest
The Amazon Rainforest is under threat from deforestation


By supporting One Tree Planted, RWinvest believes it will further bolster the green credentials of ELEMENT – The Quarter. Phase 1 of the development is set to be completed by the second quarter of 2022. Work will start in April this year.

Michael Gledhill, director at RWinvest, said: “ELEMENT – The Quarter is set to be the greenest and most environmentally friendly residential development in Liverpool. But we wanted to go even further in offsetting our carbon footprint so have partnered with the One Tree Planted initiative.

“We are proud to commit to planting 100 new trees in the Amazon Rainforest for every apartment bought. This will total 45,000 new trees, which not only improves our global environment but helps local communities who rely on the rainforest for many things including food and other materials.

“All of us are increasingly conscious of the threat to our natural environment so it is up to all of us to act.”

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