Chief executive of Liverpool Chamber of Commerce Paul Cherpeau is joining the board of MSIF as a non-executive director

Business loan and equity provider MSIF has secured the appointment of Liverpool Chamber chief executive Paul Cherpeau as a non-executive director.

He will become the chamber’s representative in its capacity as a guarantor of MSIF. Neil Ashbridge who previously held this position, will remain on the MSIF board as an independent non-executive Director.

Paul has led the chamber Since 2017 and has had to steer the organisation through it s recovery from the COVID-19 pandemic. He is also a governor of Hugh Baird College, member of the city’s Education Improvement Board and sits on the Liverpool BID Company’s executive board.

“Having seen first-hand the positive impact that MSIF has had on numerous local businesses for many years, it is a great privilege to now join the organisation as a non-executive director,” he said.

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“The great strength of MSIF is that it is a local, independent funder with a unique insight into our business landscape. All lending decisions are bespoke and made here in the city region, for the benefit of those living and working here, and all returns on investment are ploughed back into the regional economy. 

“I hope to be able to share my own insights from the chamber and its members to help MSIF better connect with businesses to transform their futures.”

John O’Brien, chairman of MSIF, added: “I am delighted that Paul is joining the MSIF board. He brings an excellent understanding of the economic and business challenges facing SMEs in the Liverpool city region.”