Search engine optimisation is the science of adjusting, developing and tuning the content and code of a website to increase the chances of appearing in the Google search results

It is the phrase so many people use but not everyone understands – search engine optimisation, or SEO.

Just the very idea of SEO can seem complicated and daunting and small business owners are often guilty of abandoning search marketing tactics through a lack of knowledge and a fear of the technicalities.

However SEO is as crucial for you as it is for the big players – maybe even more so.

In layman’s terms SEO is the science of adjusting, developing and tuning the content and code of a website to increase the chances of appearing in the Google search results.

Now Ellesmere Port-based web marketing specialist Click Consult is offering a handy eBook, free to download, which runs through some of the most essential and significant aspects of SEO.

‘SEO Uncovered’ serves as an advanced guide to SEO and recognises that “organic search is still well and truly live and kicking”.

The four-part publication covers everything from SEO strategy and technical on-page optimisation, to getting creative with your search marketing and the importance of building strong relationships with your audience.

A well optimised website has a significantly better chance of climbing those all-important search ranks than one which fails to acknowledge the importance or organic search marketing.

Regular, original, optimised content puts a smile on Google’s face which leads to increased traffic, amplified brand exposure and improved credibility.

Download SEO Uncovered at http://www.click.co.uk/