Local businesses could significantly benefit from online communication platforms, according to one of Liverpool’s most reputable cloud-hosting providers.

Director of Cyber Host Pro Chris Danks (pictured) is advising North West firms to utilise freemium services, such as Skype for more than just social purposes.

As the online service enables users to communicate with peers across the globe in real-time, Chris believes that both small and large scale companies could use the tool in a unique way to fulfil strategic business goals.

He said:

“As we are living in a technological era, more businesses should take advantage of alternative online communication software. By doing so, companies can provide their consumers/clients with a second to none customer service through personal interaction.

“Rather than using web tools such as Skype for merely external communication, it could also be utilised to effectively liaise with employees. As opposed to being confined to office-based meetings – due to smart phone compatibilities, meetings and conferences may also be permitted on a more flexible and larger geographical scale.”

In addition to the communication benefits of the online platform, expenditures may also be dramatically reduced. As business calls are often costly, by making use of free video calls and exclusive telephone rates, companies can monitor and cut costs. Furthermore, by virtually interacting with constituents, travel costs will also be lowered.

Chris and the team, who are based on Old Hall Street, have offered continuous online advice to many local businesses since their establishment in 2002. As leading cloud-hosting providers, they deliver an array of internet solutions including domain name registration, email set-ups and superfast web hosting.

Chris added:

“By participating in virtual communication, companies can work smarter than their competitors. As a result of high-definition video calling, which enables a clear display of instantaneous motion and sound, such services have become the perfect alternative to face-to-face meetings.

“In order to set firm foundations for future company progression – virtual interaction is key.”

For more information and to download a free information pack visit www.cyberhostpro.com