Firm’s two screens, in Victoria Street and on the side of Barratt House where Lord Street and North John Street meet, will show inspirational quotes from LGBT+ icons and allies. Tony McDonough reports

Independent ‘out of home’ advertising company OPEN Media will be celebrating Liverpool Pride this weekend by executing a campaign across its city centre digital screens in support of the LGBT+ community.

Liverpool Pride takes place on Saturday and Sunday, July 28 and 29, under the theme #AllTogetherNow’. The annual event is one of the biggest in the city’s calendar and will attract tens of thousands of people to the city centre.

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This year’s Pride marks a decade since the death of gay teenager Michael Causer, who lost his life on August 2, 2008, after a vicious homophobic attack in Liverpool city centre. Saturday’s March through the city centre will finish at the festival’s new home in Tithebarn Street.

OPEN’s two Liverpool-based screens are located on Victoria Street and on the side of Barratt House where Lord Street and North John Street meet. Inspirational quotes from LGBT+ icons and allies will be displayed on the screens, both of which are situated on the Liverpool Pride march route.

The company, based in AvenueHQ, specialises in premium out of home advertising and already dominates the North West market with a number of digital screens and banner sites.

Mike Smith, Managing Director of OPEN said: “We want to utilise our screens for more than just commercial purposes – we will be using our platform to show our support for the LGBT+ community across the city and beyond.

“It is important to us as a company that we use our voice in Liverpool for the right reasons, and to speak up when necessary.”