The British Interactive Media Association (BIMA) is on the hunt for agencies to sign up for Digital Day as it aims to address the current skills gap in the creative industry.

iCrossing, DigitasLBi, Zone, Freestyle Interactive and e3 are amongst those partaking in the national initiative that aims to bridge the growing gap between young people and the digital industry.

Formerly known as D-Day, Digital Day is set to take place in schools across the country on 8th October 2014 to inspire young digital talent.

Digital professionals will work with children from the schools and provide an insight into the industry and hold workshops on digital design, mobile apps, social media or web development.

The ideas developed by the schools are then entered into a nationwide Digital Day competition, with the winning team crowned as Digital Day Grand Prix winners.

Managing director at BIMA Bridget Beale, said:

“As champions of the British digital industry, one of BIMA’s key aims is to encourage more young people to consider digital as a career choice, and Digital Day is a great way to do this.

“What’s more, taking part is a massively rewarding experience for the agency mentors, too. We hope to get lots more agencies signing up to take part in this fantastic initiative.”

Digital Day needs you!

BIMA is particularly looking for agencies to be matched with schools in London, the North West and the Midlands.

For more information go to www.bimadday.org.uk

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