Leading bike hire scheme Bike & Go has been given a boost by the appointment of Dutch Business Manager, Linda van der Haar.

Linda joins Bike & Go from its highly successful Netherlands arm OV-Fiets to oversee operations at the scheme and make it even easier for customers to hire bikes from participating train stations.

An experienced industry stalwart, Linda, who project managed OV-Fiets’ presence at the London Olympics, hopes to demonstrate the many benefits of using a combination of bike and train to travel.

Commenting on her appointment, Linda said:

“I’m delighted to join Bike & Go, and want to encourage even more people to take advantage of the scheme.

“I’m looking forward to building long-term relationships with business and leisure customers alike across the city, and showing them just how it easy it is to travel using our integrated travel offering.”

Simon Olorenshaw, Bike & Go director, said:

“We’re constantly looking at ways to make Bike & Go even easier for customers to use, and Linda’s extensive sector experience in the Netherlands will prove invaluable as we continue to improve our customer experience.”

Since launching in 2013, Bike & Go has expanded to offer bike hire facilities from over 60 participating train stations across the North West, North East and Yorkshire, East and South East of England, and Scotland, with more locations due to be added this year.

The scheme was recently praised by a UK division of the travel giant TripAdvisor when it was included in a list of the top seven bicycle hire companies drawn up by its subsidiary rental company Holiday Lettings.

To hire a Bike & Go bike, users simply need to register their card details online, which they can do via smart phones, tablets, or at home, and pay the annual £10 subscription fee. They will then receive a user number via email which will allow immediate bike hire at just £3.80 for 24 hours whilst they wait for their Bike & Go membership card.

To find out more about how Bike & Go could help your business, go to http://www.bikeandgo.co.uk