Liverpool electrical, fire and security and renewable energy company SM Group hires new associate director

Kerri McKenna is a new associate director at Liverpool electrical, fire and security and renewable energy company SM Group.

A former sales executive at The Momentum Group in Liverpool and founder of events business Bold B2B, Kerri’s role will specifically cover the SM Installations (NW) division of the business.

She will be responsible for overseeing and managing the company’s sales and operations working closely with clients to understand their specific needs. And she will identify new markets and develop relationships with clients and industry partners.

“The SM Group is a dynamic company with great growth potential and is already well-positioned for long-term success in a very competitive industry,” said Kerri.

“I am looking forward to applying my experience and knowhow to deliver the company’s vision. It’s an exciting opportunity for me to help grow the SM Installations electrical & energy division by providing the best possible outcomes for existing and future clients.”

Mark Ellis, SM Group managing director, added: “Kerri has a wealth of experience and her passion and knowledge will have a positive impact on our growing team and meeting the demands of our expanding customer base.

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“As well as a significant track record in commercial property, Kerri brings a fresh perspective having expertise in both driving business growth and working with large commercial clients.”

SM Group is made up of SM Installations (NW), established in 2018 and which provides electrical, fire, and security installations for commercial, domestic, and industrial clients.

It also includes SM Smart Energy which was established in September 2022 and provides renewable energy services to its customers.