Ex-pharmacy tech finds formula for success

Former Wirral pharmacy technician Jazmin Elizabeth struggled to find gym wear she was happy with – so she decided to design her own and now runs a thriving business. Tony McDonough reports

Jazmin Elizabeth
Wirral entrepreneur Jazmin Elizabeth sells a range of gym wear


Jazmin Elizabeth worked as a pharmacy technician in Wirral for 15 years but now she has turned entrepreneur launching her own range of gym wear.

She originally left her job in 2017 to start a meal prep and healthy restaurant business with her partner. Based in Bootle, Healthy Box aimed to create nutritious food that has plenty of flavour.

As a mum with three boys Jazmin was “constantly on the go”. Her time was split between running her business, school runs, horse riding and going to the gym. And her gym sessions became frustrating as she struggled to find gym wear that she was happy with.

She explained: “I couldn’t find any gym wear that I would wear. Most were drab and boring. I always love to dress up and wanted gym wear to reflect that. I wanted added support to enhance my curves but be comfortable and of the best quality.

“I put together some ideas and started off by getting samples created of our signature scrunch bum leggings and matching sports bras.”

And with that the Jazmin Elizabeth collection was born. Its best-selling collection is Booty Boost. She added: “It lifts and sculpts your booty giving anyone the perfect peach. We also offer the three-piece shape enhancing Luxe Collection. And our newest – our Glam Collection – is one we really believe can be worn anywhere, even with heels.

“I’ve created gym wear that I love personally and that I wear myself every single day. Our signature scrunch bum sets are so popular that we now have 11 signature sets in a variety of colours, with sizes from 8-16.”


Jazmin Elizabeth
Jazmin Elizabeth offers a range of gym wear


Jazmin Elizabeth is available to purchase via her website. As well as gymwear, Jazmin offers gym accessories including a shaker bottle, duffle bag and gym gloves which are all available on Amazon.

Jazmin says wants to create an “army” of women who support each other. Since creating the brand she’s discovered the power of social media, connecting with influencers and celebrities who’ve all worn her brand.

READ MORE: Lauren fulfils a dream to open her own gym

They include TOWIE’s Yazmin Oukhellou, Love Island’s Hannah Elizabeth, model Danielle Lloyd and Celebs Go Datings’ Nikita Jasmine. Jazmin has since created an “ambassador Army”, where she’s enlisted a selection of personal trainers and yoga instructors.

Spread across the North West, they showcase her gym wear and accessories. Her army includes Amy Kent, Melissa Kergie, Jade Kidby and Billie Jo Rowson.

Jazmin added: “Our ambassador army is made up of encouraging personal trainers, coaches, yoga instructors and wellbeing teachers to inspire women to feel proud of their bodies.”

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