British fashion brand White Stuff opens new 1,800 sq ft outlet at Liverpool ONE while online womenswear brand Sisters & Seekers is launching a one-day pop-up. Tony McDonough reports

British fashion and lifestyle brand White Stuff has opened its latest permanent store at Liverpool ONE.

White Stuff is occupying a 1,800 sq ft unit in Peter’s Lane offering both womenswear and menswear. This launch forms part of its strategy to transform the business into a multi-channel brand.

To celebrate the opening, White Stuff is donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.

Jo Jenkins, chief executive of White Stuff, said: “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products.

“Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”

Online womenswear brand, Sisters & Seekers, has selected Liverpool ONE’s South John Street to bring its offer of clothing, activewear and accessories to the city for the first time with a one-day pop-up store.

With a large worldwide fan base, Sisters & Seekers is set to launch its much anticipated one-day-only sample sale on Saturday, March 9.

And marking ARNE’s third pop-up activation at Liverpool ONE, the online men’s and women’s contemporary clothing and footwear brand brought its custom-built ‘Grab Machine’ to Paradise Place earlier this month.

Welcoming queues of visitors with the chance to win a pair of ARNE’s Technical Runners, the activation follows the brand’s two pop-ups at Liverpool ONE in 2023.

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Rob Deacon, asset management director at Liverpool ONE, added: “Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands.

“We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month.”