Businesses will be able to have a pop-up shop at Liverpool ONE for as little three days and for up to a month as a new concept arrives in the city. Tony McDonough reports

Pop-up retail space operator Sook is taking over a unit in Liverpool ONE for the next three months offering opportunities to local small businesses.

Sook will take over a 1,250 sq ft unit in Upper South John Street at the start of November and it will be the brand’s first presence in the North West. It is its third partnership with Liverpool ONE owner Grosvenor after two successful tie-ups at sites in London.

This agreement will see Sook offer leases ranging from three days to a month, providing a blank canvas for businesses to engage with customers in their own bricks-and-mortar presence.

Fitted out with digital display boards, screens and fixtures, the Liverpool ONE space will be fully customisable to suit individual retailer requirements.

Sook also supplies brands with a range of data analytics and digital planning tools, giving tenants information on how best to use the space and operate with optimum efficiency.

Sook Liverpool ONE will provide space for multiple uses including music, artists, workshops, fitness classes, experiential brand campaigns and traditional retailers.

For many of these brands it will be the first time they are taking on a physical space and the Sook model removes the barriers to entry by providing a flexible free full-service experience.

John Hoyle, chief executive and founder of Sook, added: “The shift to the digital world has given life to so many online brands that now want to interact with their customers in a physical space.

“Whether a brand is dipping its toe in physical retail, or trialing a new concept, at Sook we offer a great degree of flexibility and freedom in terms of leasing, giving businesses of any size the chance to expand and develop.”

Metis and CBRE acted for Liverpool ONE. Sook represented themselves.

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Rob Deacon, senior asset manager at Grosvenor, added: “Supporting all brands from independents and local businesses to established names in retail has always been a huge part of our strategy.

“Sook’s unique model allows local brands the opportunity to have a physical presence where they may not have been able to otherwise.”