Bootle-based firm has established itself as a key player in offering life chances to young people and currently has more than 1,000 apprentices on its books. Jennie Lewis reports

Fast-growing Merseyside training business Training Strategies has unveiled four senior hires as it beefs up its executive team.

Just months after moving into new headquarters in Bootle, the firm has recruited Rhodri Andrews as marketing director, Phil Herridge as sales director, Nina Soni, who is the new apprenticeships account manager, and content and social media executive Darren Dunning.

As one of the most dynamic training providers in the North West, Training Strategies has established itself as a key player in offering life chances to young people and currently has more than 1,000 apprentices on its books.

Now in its 10th year, the firm can demonstrate its commitment to quality training. More than 80% of its learners successfully complete their apprenticeships – well above the national average.

Training Strategies has also established an impressive track record in its pre-employment programmes, designed to get people back into the workplace, with more than 94% achieving their qualification and over 60% moving into employment.

Earlier this year it relocated its headquarters from Aintree to Bootle to accommodate current and projected growth and it now employs more than 60 people at the site close to Bootle Oriel Road station.

Co-founder of Training Strategies, Tim Lynch, said: “We take what we do here seriously. Those on our apprenticeship and employment programmes are real flesh and blood people and we are in a position where we can help them to transform their lives.

“To deliver that effectively and consistently we need the best people within our organisation. We already have a fantastic team here and bringing Rhodri, Phil, Nina and Darren on board makes it even stronger. We have lofty plans over the next six months and we’re confident now that we have the strongest possible team in place to deliver on those ambitions.”