Camping retailer GO Outdoors is set to create 55 jobs at a new store on the former Outdoor Megastore, Rimrose Road site.

Outdoor Megastore went into administration and shut down their operation in September, losing around 20 jobs as a result.

Last week administrator Darren Brookes, of Hale-based Milner Boardman Partnership, announced he had sold the assets of Outdoor Megastore to an undisclosed buyer.

Recently it has been revealed that Sheffield-based GO Outdoors was the buyer and will open a new store, increasing its UK portfolio to around 50 stores. The deal was brokered by Waterloo-based Ascot Property Group, which owns the Rimrose Road site.

GO Outdoors is hoping to have the store open by next Spring.

A spokesperson for the group said:

“As part of a major rebrand, GO Outdoors will create a total of 55 jobs in the area.

“The opening has come as a result of customer demand to open a GO Outdoors store in the area.”

Ascot said GO Outdoors will completely refurbish the 30,000 sq ft of retail and warehousing space and provide a brand new car park on the neighbouring land, which was formerly a car and van sales pitch.

The landlord said the site had also attracted interest from JD Sports and Yeomans Outdoors.

However, it said its team acted quickly to agree terms with GO Outdoors, which will see refurbishment work begin immediately.

Stuart Howard, property manager for Ascot, said:

“GO Outdoors is a hugely successful company in a growing industry and we are delighted to have concluded this deal so quickly thanks also to our legal team at MSB Solicitors and all those involved.”

“The site is excellently located and with Liverpool having a growing interest in outdoor sports and activities I am sure this will be a welcome addition to the city.”

He added:

“Ascot continues to grow successfully, working with top companies across the UK, and has a number of high-end retailers and leisure operators lined up to occupy places in upcoming developments across Liverpool and other major UK cities.”

Outdoor Megastore was established 21 years ago and was a £3m turnover company.

However, it had suffered from increased competition as major retailing rivals moved into the market.

Source: Liverpool Echo
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Words: Daniel Pearce