Health and fitness products company PAM Group has bought the former Vernon’s Pools call centre in Aintree for £3m and will create 25 jobs at the site. Tony McDonough reports

Health and fitness products company PAM Group has acquired the former Vernon’s Pools call centre in Merseyside and is creating 25 new jobs.

PAM Group has paid £3m for Fortune House, a 30,750 sq ft warehouse on the Sefton Business Park at Aintree that was built in 1989. The site on Deltic Way includes an area earmarked for seven smaller units covering a further 18,700 sq ft.

Plans for these additional units have been submitted to Sefton Council. The warehouse will be the main storage and distribution centre for PAM Health, which sells exercise, fitness, sports, ergonomic, physiotherapy and rehabilitation equipment.

The business supplies consumers as well as professionals such as physiotherapists, and healthcare providers. It has expanded through acquisitions as well as organically, with revenues on track to reach £5m this year.

James Murphy, founder and chief executive of PAM Group, said the investment would initially generate 25 new jobs across PAM Health’s warehousing, sales and customer service operations, rising to 50 over the next couple of years.

Following a fit-out of the warehouse, the company plans to install video recording and photographic studios there alongside a technical support unit. The single-storey warehouse has a steel frame construction and covers 2.13 acres. The entire site spans 3.3 acres.

Mr Murphy added: “We are delighted to have completed the purchase of this site, which doubles our existing warehouse capacity and will enable us to support the expansion of PAM Health.

“There is a huge increase in demand for its vast range of products, particularly as people work more from home and have more neurodiversity needs. Our new warehouse means we will be able to hold more stock and ensure continuity of supply for our growing customer base.”

The group was advised on the site purchase by Jane Courtney, of Warrington-based FDR Law. The agent was Mason Owen & Partners. PAM Group has appointed Distinct Developments, based in Warrington, as the contractor for the warehouse fit-out.