German fashion brand HUGO BOSS, now known on the high street as BOSS, opens its new Liverpool ONE store that is 130% bigger than its previous outlet. Tony McDonough reports

German fashion retailer HUGO BOSS has opened its new 13,500 sq ft store at Liverpool ONE.

Located in Paradise Street, the new outlet is 130% bigger than its previous home in nearby Peter’s Lane. Last year HUGO BOSS rebranded its high street stores which are now known as BOSS.

Selling both mens and womenswear collections, the store also offers customers a bespoke made-to-measure service, personal styling appointments and click and collect facilities.

BOSS’s new space joins a selection of labels and international brands on Paradise Street, including Charlotte Tilbury and GOLDSMITHS.

Rob Deacon, senior asset manager at Liverpool ONE owner Grosvenor, said: “BOSS’s considerable upsize is another great endorsement of Liverpool ONE’s position as one of Europe’s leading retail and entertainment destinations.

“We are proud to welcome the brand’s new elevated store and to continue to home one of BOSS’s best-performing locations in its portfolio, further enhancing Liverpool ONE’s line-up of leading international brands alongside local independents.”

Last week Liverpool ONE announced women’s active streetwear brand Red Run is to open a new store in the complex.

Liverpool-based Red Run has agreed a lease on a 1,400 sq ft retail unit in Manesty’s Lane. Opening in the autumn, the outlet will stock the brand’s range of active streetwear for women, including exclusive collections and limited edition pieces.

This was welcome news for Liverpool ONE just days after The Vintage Store said it was closing its outlet, which fronts onto Church Street.

Hollister Co., the global teen retailer division of Abercrombie & Fitch Co, has also opened at Liverpool ONE, alongside sister brand, Gilly Hicks.

Metis and CBRE acted for Liverpool ONE. CBRE acted for HUGO BOSS.