PR and communications agency Influential has been appointed to deliver a national PR and digital campaign for one of the UK’s leading online estate agents.

My Online Estate Agent is one of the new breed of online agents threatening the traditional high street model by offering to market and sell UK homes online at a fraction of the cost, while maintaining the highest levels of professional service.

Work on the campaign to support the firm in its journey to become the market leader in the sector has already commenced, with widespread national coverage achieved. The ongoing brief will see Influential continue to deliver a high-impact, two-pronged consumer campaign to raise awareness of the firm and its concept with landlords and sellers across the UK.

David Grundy:

“We’re a fast growing business with an exciting disruptive offering, so it’s vital that we have the right team on board to ensure our message is being effectively communicated to the people we want to reach.

“The team at Influential is already delivering some outstanding results for us, helping us to reach audiences across the UK through an impressive sustained run of national media coverage alongside a proactive and vibrant social media campaign. This activity is having a trackable impact in drawing people to the site; helping to ensure landlords and sellers are more aware of the service we offer and the great savings that can be gained by marketing their properties through us.”

Influential managing director, Sara Wilde-McKeown, said:

“In a world where consumers are increasingly moving online – it makes sense to see services that have traditionally been handled through an office on a high street lose those physical constraints and expand into the digital sphere.

“My Online Estate Agent is a great brand built based on an innovative model which melds the best of both worlds. We’re delighted to be working with the team to deepen awareness, increase engagement and ensure that the brand’s message reaches and engages its target audiences.”

Influential, which is headquartered in Liverpool with offices in Manchester and London, is one of the North West’s leading independent agencies. The company is experiencing strong growth and has recruited a number of staff to its PR, marketing and digital teams, following key client wins including Liverpool ONE, The 20 Effect campaign, and the PR and marketing campaign for Liverpool City Region’s £1.8 billion SuperPort initiative to develop the region into a global logistics hub.