A global lifestyle website for modern parents, Babyccino, has been given a new look and feel by brand and digital agency, SB. Its future-facing new look refreshes and simplifies the well-loved brand and its shopping and ideas portal.
SB was approached by Esther, Courtney and Emilie, the trio of so-called Insta-mums behind the world-famous babyccinokids.com portal, after they saw the studio’s work for Molly Meg children’s store.
The team were looking to update the look and feel of the website and invited SB to present their ideas in Amsterdam.
SB Creative Director, Benji Holroyd travelled to Amsterdam and held a day long workshop at Esther’s home. Armed with endless coffee, SB focused its attention on looking at what was good, not so good and then worked at ways of making it great.
Following a full digital and brand audit SB developed a modern and timeless creative toolkit developed to empower the Babyccino brand with all of the strategic, creative and technical know-how and practical advice they needed to confidently and consistently manage the design and delivery of their future brand experiences. The Babyccino toolkit is hard-working, built for purpose and one that fully understands and anticipates the challenges of designing and building a successful brand in the modern digital age.
Explains SB Creative Director Benji Holroyd:
“Our range of audits were developed to help our client-agency teams quickly get under the bonnet of any new challenges – from looking at the future of an entire industry to re-vitalising the future for a tired brand. The questions and challenges we face are always different but the purpose of every SB Audit is always the same – to ensure we all move forward with a thoughtful design approach that is insightful, innovative and inspired and this was instrumental in our approach for a new digitally focused brand.”
Staying true to the whimsical charm of its origins and the personalities, styles and cultures that make up Babyccino, SB introduced a universal colour palette to reflect the brand’s vibrancy and playful attitude. SB also created a new illustrative style along with a customised handwritten typeface for authenticity and to help visitors navigate the site, from city guides to recipes, blog posts to pop-ups.
SB worked in collaboration with Babyccino’s long-standing NYC-based developer Sergiu Baluta to create the broad-ranging elements needed for the website and associated products, while maintaining close contact with Esther, Emilie and Courtney throughout the process to ensure the website reflected their needs and requirements.
Sam Harrison, Designer at SB, commented:
“As regular babyccinokids.com visitors ourselves, we were delighted to be approached by the team behind this go-to brand for design-savvy parents. It’s typical of ‘our type’ of client. Those that know they need a design-led approach to take them to the next level. The refreshed identity and website is bold and spirited and instantly recognisable as well as one that could imagine new futures and evolve alongside an incredibly successful business.”
Esther Van Da Paal from Babyccino Kids said:
“We were really impressed with SB’s experience and approach and were thankful for their eagerness and excitement to tackle such a job.
“The project was enormous – much more complex than your average website. It involved many different layers, functions and features and practically required a degree in engineering to figure out a way how to combine all the different elements of our old site and create one streamlined and stylish new site.”